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<p data-start="376" data-end="710">Esto Fitness Club engaged Dedica’s technological solutions to support its physical services with a digital vision and modernize membership operations. The primary objective was to build a user-friendly and secure digital ecosystem where members can access training programs, class schedules, and registration processes within seconds.</p>


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Strategic Objective

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<p data-start="761" data-end="1151">Within the scope of the project, a fully integrated system architecture was designed, combining membership management, interactive class scheduling, and service modules. This infrastructure was positioned as a strategic digital tool to both increase member retention and automate new registration processes while effectively presenting the club’s service portfolio in a digital environment.</p>


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Solution Strategy

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<p data-start="1181" data-end="1287">A modern and minimal visual language reflecting Esto’s dynamic, health-focused brand identity was adopted.</p>


<p data-start="1289" data-end="1472"><strong data-start="1289" data-end="1313">User-Centric Design:</strong><br data-start="1313" data-end="1316" />
An interface was designed to allow members to view class schedules and complete online registrations with minimal effort and without unnecessary complexity.</p>


<p data-start="1474" data-end="1633"><strong data-start="1474" data-end="1492">Accessibility:</strong><br data-start="1492" data-end="1495" />
The visual hierarchy supporting the club’s professional positioning was optimized to ensure smooth navigation for users of all age groups.</p>
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UI/UX Design

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<p data-start="1688" data-end="1824">Critical user journeys—such as online reservations and membership transactions—were designed to deliver a flawless and fluid experience.</p>


<p data-start="1826" data-end="1999"><strong data-start="1826" data-end="1852">Mobile-First Approach:</strong><br data-start="1852" data-end="1855" />
Responsive design standards were implemented at the highest level, enabling members to complete actions quickly both inside and outside the gym.</p>


<p data-start="2001" data-end="2158"><strong data-start="2001" data-end="2015">Stability:</strong><br data-start="2015" data-end="2018" />
Advanced server optimizations ensured consistent system performance even during peak registration periods and under high traffic conditions.</p>

Seamless Experience

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<h3><strong data-start="1165" data-end="1185"><meta charset="utf-8" />SEO &amp; Technological Infrastructure Standards</strong><br data-start="1185" data-end="1188" /></h3>


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<p data-start="2212" data-end="2328">Strategic SEO and content optimizations were implemented to enhance visibility in regional fitness-related searches.</p>


<p data-start="2330" data-end="2529"><strong data-start="2330" data-end="2353">Digital Visibility:</strong><br data-start="2353" data-end="2356" />
Organic traffic acquisition was strengthened through a technical infrastructure enriched with keywords such as <em data-start="2467" data-end="2496">“fitness class reservation”</em> and <em data-start="2501" data-end="2529">“online gym registration.”</em></p>


<p data-start="2531" data-end="2748"><strong data-start="2531" data-end="2556">Flexible Admin Panel:</strong><br data-start="2556" data-end="2559" />
Supported by a secure and scalable backend architecture, the management panel was built on a sustainable technology stack, enabling staff to update content and class schedules in real time.</p>


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Esto Health Club Image

Developed by Dedica Teknoloji A.Ş., the Esto Health Club website delivers a modern, user-friendly, and interactive digital experience that puts a personalized sports journey at users’ fingertips.

We delivered personal sports through software.

SEO & Technological Infrastructure Standards

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