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<p data-start="393" data-end="791">Etosocial partnered with Dedica’s technological expertise to move language learning beyond theoretical boundaries and transform it into a practice-driven, social experience. The primary objective was to build an innovative mobile platform where users can actively use English in everyday scenarios through chat-based interactive modules, with motivation and enjoyment at the core of the experience.</p>


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Strategic Objective

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<p data-start="842" data-end="1168">The application was architected around chat-based interactive modules and gamified exercises that turn language learning into a social experience. To increase user retention, reward mechanisms and detailed progress reporting were integrated into the system, resulting in a scalable and strategically structured infrastructure.</p>


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Solution Strategy

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<p data-start="1198" data-end="1330">A colorful, modern, and highly usable visual language was adopted to support and enhance the learning flow throughout the interface.</p>


<p data-start="1332" data-end="1461"><strong data-start="1332" data-end="1356">User-Centric Design:</strong><br data-start="1356" data-end="1359" />
Learning steps were simplified to create an accessible structure suitable for users of all age groups.</p>


<p data-start="1463" data-end="1613"><strong data-start="1463" data-end="1487">Focused Interaction:</strong><br data-start="1487" data-end="1490" />
Chat interfaces were optimized by eliminating distractions, allowing users to concentrate directly on the learning process.</p>

UI/UX Design

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<p data-start="1668" data-end="1797">All user journeys—including chatting, practicing, and earning rewards—were designed to deliver a smooth, frictionless experience.</p>


<p data-start="1799" data-end="1958"><strong data-start="1799" data-end="1822">Speed &amp; Efficiency:</strong><br data-start="1822" data-end="1825" />
Through cache management and data flow optimizations, stable performance was ensured regardless of users’ internet connection speeds.</p>


<p data-start="1960" data-end="2113"><strong data-start="1960" data-end="1990">Device-Agnostic Stability:</strong><br data-start="1990" data-end="1993" />
The application was calibrated to operate securely and consistently across devices with varying hardware specifications.</p>
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Seamless Experience

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<h3 data-start="2099" data-end="2122">&nbsp;<meta charset="utf-8" />SEO &amp; Technological Infrastructure Standards</h3>


<p data-start="2172" data-end="2301">Comprehensive web and app store (ASO)–focused strategies were implemented to enhance the platform’s visibility in global markets.</p>




<p data-start="2303" data-end="2463"><strong data-start="2303" data-end="2326">Digital Visibility:</strong><br data-start="2326" data-end="2329" />
Organic user acquisition was maximized through strategic keywords such as <em data-start="2403" data-end="2427">“English learning app”</em> and <em data-start="2432" data-end="2463">“language practice via chat.”</em></p>




<p data-start="2465" data-end="2792"><strong data-start="2465" data-end="2494">Sustainable Architecture:</strong><br data-start="2494" data-end="2497" />
Built on a robust backend architecture and a modular system design, the infrastructure delivers secure data management and full compatibility across iOS and Android platforms. Thanks to this flexible foundation, Etosocial is fully prepared for future growth and evolving adaptation requirements.</p>

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Developed by Dedica Teknoloji A.Ş., Etosocial is a modern, interactive solution that helps users learn languages while discovering new friends worldwide.

We delivered secure global interaction.

SEO & Technological Infrastructure Standards

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